About U3

U3 Coffee exists to create the most meaningful coffee experience for millions of mindful, motivated humans.

We go beyond the bean, around the world, and across the value chain to promote mutual learning, empowerment, and connection among the farmers who harvest the coffee, entrepreneurs who trade, roast and sell coffee, and consumers who appreciate coffee and coffee culture.

Coffee Roasters

Enjoy our perfectly roasted beans at the U3 Coffee Cafe, at your local coffee shop, or savor from the comfort of home.

Coffee Exchange

Visit the SHOP to buy U3 Coffee and merch, or explore other coffee selections from like-minded companies like ours.

Coffee Media

Explore our LEARN page, rich with content including instructional videos, recipes, interviews, and shorts.

Coffee Bank

We give back to the farmers that harvest our beans and to local entrepreneurs just getting started on their coffee journey.

“We are honored to be roasting the very best beans from Tarrazu Estate in Costa Rica.”

Kristi Ross

Our Team

Kristi Ross

Co-Founder

“We have been inspired by our fellow coffee entrepreneurs. Now it’s time to tell their stories.”

Kristi Ross

Craig Ross

Co-Founder

“When you know the stories behind the beans, you gain a greater appreciation for each sip.”

Craig Ross

OUR STORY

Kristi and Craig Ross are the co-founders of U3 Coffee.

Kristi spent 30 years as a leading innovator in financial services, trading, and brokerage. During her rise to the top of her industry, coffee fueled Kristi through every early morning and late night. Her most recent venture was as Co-Founder of tastytrade, a technology and financial media empire, which was acquired in 2021. Kristi decided to leave in 2022 with the intention to completely pivot her financial services career to start U3 Coffee. Kristi has immersed herself in the coffee industry, soaking up everything from roasting and brewing techniques to farming practices and processing methods. She has found a fellowship of coffee entrepreneurs that have welcomed her with open arms.

Craig has worked over 25 years in the healthcare industry, leading teams in the pharmaceutical and biological arenas, spending the majority of his time as an executive including in the home infusion and medical device industry. Craig has always enjoyed coffee and most of all, the bond that people form with one another over great conversations where coffee acts as the catalyst for the many productive and meaningful interactions. Relationships are an important big part of who Craig is and there is nothing quite like consuming a great cup of high quality coffee with others while deepening those relationships.

Kristi, Craig and their three daughters all share a passion for coffee; U3 is a love letter to their daughters. U3 Coffee is designed to connect customers who appreciate the art and craft of coffee, like their family, with the best coffee from the best sources, and with the farmers and entrepreneurs behind each cup.

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